Could "Rational Sustainability" replace ESG?
Tom Gosling and Alex Edmans explore why retiring ESG for 'Rational Sustainability' can drive long-term business value through research
In this first episode of a two-part special edition of the think ahead podcast series focusing on sustainability, Tom Gosling, Executive Fellow of Finance at London Business School, talks with Alex Edmans, Professor of Finance at London Business School. They delve into a radical new perspective that explores retiring the term ESG in favour of ‘Rational Sustainability.’
Taking us through a trilogy of research papers from “The End of ESG”, “Applying Economics – Not Gut Feel – To ESG” and focusing on “Rational Sustainability,” Alex explains how rigorous academic research can impact business, creating long-term value through evidence-based, rational decision-making.
Listen now to hear how a fundamental shift in approach and thinking can benefit organisations and promote value-driven practices.
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