Electives

Shanghai electives

• Cutting-edge Marketing Research and Analytics

  Data analysis and result interpretation are two primary ways to understand marketing phenomena and solve marketing problems. This course will focus on improving your ability to understand and make sense of marketing data collected at various levels. Special emphasis will be given to training in the use of Qualtrics, to design and implement survey and experimental studies for quantitative data collection. Students will learn data analysis methods, including R - one of the fastest growing software programs in marketing analytics - and have hands-on experience of data analysis by applying these methods to real cases.

• Supply Chain Management

  This course aims to introduce the students to an integrated enterprise approach of the flow of goods and services, information and financial flows from suppliers to customers. In this course, we will view the supply chain from the point of view of a general manager. Understand how goods and services are produced and distributed in integrated supply chain environments within and between enterprises. We will explore how this helps to reduce and/or eliminate duplication of processes, streamline processes and ultimately improve the overall performance of the organisation (profitability).

• Chinese Business Environment and Multinational Strategy in China

  China presents both opportunities and challenges to multinational enterprises. Over a short course of three decades, China has become one of the world’s leading economies. Yet China remains an economy with imperfect institutional environments. “What is the appropriate strategy for China?” is a question that many multinationals are confronted with. This course will cover some of the key economic and business strategy issues that multinationals will face when operating in China. It aims to provide students with analytical frameworks of how managers navigate in the Chinese business environment and address the challenges and threats.

• Investment Banking and Asset Valuation

  This course introduces the main businesses; namely, asset management, investment banking and capital markets, and organisational structure of investment banks. A focus will be on investment banking and relevant valuation methods widely applied by finance professionals in practical cases such as IPOs and M&As. Build a comprehensive understanding of the whole spectrum of investment banking businesses, and hardcore skills of investment analysis and valuation.

• Behavioural Finance

  This course will introduce and explain the evidence of anomalous return behavior found in US equities markets; you will be presented with paradigms of stock price movements that are rooted in studies from psychology, to seek to explain trading activity in equity markets. You will explore evidence that contradicts the standard risk-return paradigm. We will then introduce some of the psychological biases that researchers suspect are inherent to investors. By the end of this elective, you will understand why it is that investors trade and how individual investors build their portfolio.

• Quantitative Asset Management

  This course covers the economic, statistical, and mathematical foundations of derivatives markets. The course presents the basic discrete-time and continuous-time paradigms used in derivatives finance including an introduction to stochastic processes, stochastic differential equations, Ito’s Lemma, and key elements of stochastic calculus. The economic foundations of the Black-Scholes no-arbitrage paradigm are also covered; including an introduction to Girsanov’s theorem and changes of measure, equivalent martingale measures, risk-neutral valuation, fundamental partial differential equation representations of derivatives prices, market prices of risk, and Feynman-Kac representations of solutions to derivatives prices. The role of market completeness and its implications for the hedging and replication of derivatives will be covered in depth.

• Risk Management

  Risk management is an effective tool employed by hedge funds to enable high-level returns for their investors, through identifying, assessing and prioritising risks in a financial market. The high leverage strategy is extremely risky and requires a careful implementation of operational risk-management systems in place. This module will cover these topics rigorously, showing both the promise of a well-designed risk management practice as well as the perils associated with poorly conceived strategies.

• Internet Platform Theory and Strategy

  Driven by common industrial cases, this course examines the specialties of network economy, featured platform theory as well as competitive strategies applied in the internet economy; including platform design strategies, pricing strategies, competition strategies and governance strategies. This course applies theory-based reasoning to analyse and explain different strategies adopted by platform companies under various situations in the network economy. Students will further explore new business opportunities and corresponding competitive strategies whilst encouraged to implement various competitive strategies under real business circumstances to build competitive advantages.

• Chinese Economy

  The objective of this course is to introduce you to the economic reform and development of China - especially those topics closely related with China's current economic conditions. You will explore key areas including fiscal decentralisation, the local government’s responses within the Chinese economy and the institutions responsible for China’s reform.

• Emotional Intelligence for Leaders

  Emotions influence all aspects of organisational life. Emotions may be constructive or destructive, depending on many factors, including the context and the goals. Effective leaders must be able to manage emotions in themselves as well as in others in order to reach organisational and personal goals. In this course, you will examine the functions of a leader and how emotions are likely to enhance or diminish a leader’s effectiveness.